PROJECT GOALS

• Promote key women’s health services: gynecology & reproductive health, hormone therapy, weight loss.

• Highlight relevant specialties: primary care, cardiology, OB/GYN, urogynecology, breast & ovarian cancer, weight loss, diabetes, mental health.

• Create a dedicated section for early breast cancer screenings as part of an integrated, breast cancer awareness campaign.

  • This section should educate patients on the importance of early detection while driving appointment bookings during the peak awareness period.

CONSIDERATIONS

The page must serve two purposes: acting as both a breast cancer awareness resource and a broader women’s health landing page.

To support this hybrid function and guide users toward the most relevant next step, I implemented a clear CTA hierarchy.

• Primary CTA: Find a Women’s Health Specialist – Addresses the broader audience and supports ongoing women’s health needs.

• Secondary CTA: Book a Breast Cancer Screening – Highlighted to promote awareness and action during breast cancer campaign while remaining accessible year-round.

ADDITIONAL CONTRIBUTIONS

• Wireframed the landing page directly in CMS (Prismic) to guide and streamline the designer's visual refinement.